Happy New School Year! Kellogg's™ Snacks - Kellogg's™ Eggo™ Instant Win Game

OFFICIAL RULES

NO PURCHASE NECESSARY.  PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.  VOID WHERE PROHIBITED.

1.    HOW TO PLAY: Look inside specially-marked packages of Keebler® Club® Original crackers (9 oz.); Keebler® Club® Reduced Fat crackers (7.5 oz.); Cheez-It® White Cheddar crackers (9 oz.); Keebler® Fudge Shoppe® Fudge Stripes™ cookies (11.5 oz.); Keebler® Fudge Shoppe® Fudge Sticks cookies (8.5 oz.); Keebler® Fudge Shoppe® Grasshopper® cookies (10 oz.); Keebler® Fudge Shoppe® Deluxe Grahams (12.5 oz.); Kellogg’s® Nutri-Grain® bars (8 ct. – Strawberry, Apple Cinnamon, Mixed Berry, and Blueberry); Kellogg’s® Rice Krispies Treats® squares (8 ct. – original flavor); Keebler® caddies, namely: Assorted Keebler® Mini Chips Deluxe® Rainbow™/Cheez-It®/Keebler® Mini Fudge Stripes™; Sunshine® caddy (12 ct.), namely Cheez-It® crackers (original only); Assorted Keebler® Animals Nickelodeon® SpongeBob SquarePants™/Keebler® Iced Animals/Keebler® Frosted Animals Cookies (12 ct.); variety caddy Assorted Keebler® Bug Bites®/Kellogg’s® Rice Krispies Treats® Squares/Keebler® Scooby Doo!™ crackers (12 ct.); Keebler® Fudge Shoppe® caddies, namely, Keebler® Fudge Shoppe® Mini Fudge Stripes™ caddy; Keebler® Mini Chips Deluxe® Rainbow™ caddy (12 ct.); Keebler® Right Bites® Chips Deluxe® (4.44 oz.); Keebler® Right Bites® Mini Fudge Stripes™ (4.44 oz.); Keebler® Right Bites® Deluxe Grahams (4.24 oz.); Cheez-It® Right Bites® (4.44 oz.); Cheez-It® Right Bites® Snack Mix (4.44 oz. – original; Keebler® Right Bites® Fudge Pretzels (6 ct.); Keebler® Right Bites® Fudge Shoppe® Mini Brownies (6 ct.); Gripz® Variety crackers (14 ct.); Keebler® Toasty Crackers with Peanut Butter (11 oz.); Keebler® Cheese Crackers with Peanut Butter (11 oz.); Keebler® Peanut Butter and Jelly Crackers (11 oz.); Kellogg’s® Eggo® waffles (10 ct. – Homestyle; Buttermilk; Blueberry; Chocolate Chip; Cinnamon Toast); Kellogg’s® Eggo® waffles (24 ct. – Homestyle; Buttermilk; Blueberry; Cinnamon Toast); and Kellogg’s® Eggo® french toaster sticks (8 ct. – Original, Cinnamon) (“Participating Products”) for a winning game piece.  If your specially-marked package contains a winning game piece inside, then you win the prize indicated on your winning game piece – subject to verification.  If your specially-marked package does not contain a winning game piece, you are not a winner.  You may also request a free game piece and a copy of the Official Rules by sending a self-addressed, stamped envelope to:Happy New School Year! Kellogg’s™ Snacks - Kellogg’s™ Eggo™ Instant Win Game, P.O. Box 7204, Kalamazoo, MI  49003-7204.  VT residents may omit return postage.  Request for free game piece/rules must be postmarked by 7/2/12 and received by 7/9/12.  Game ends on 7/2/12.  Limit one (1) request per outer stamped mailing envelope.  Kellogg Company (“Sponsor”) not responsible for lost, late, misdirected, illegible, incomplete, damaged, postage due or mutilated mail.  Sponsor is not responsible for any game piece that is illegible, mutilated, altered, duplicated, tampered with, forged, cut, torn, contains printing, typographical or other errors, distributed where prohibited by law or not obtained legitimately.

2.    TO CLAIM A PRIZE: For prize verification, send your entire winning game piece containing the printed winning message (facsimiles and reproductions not accepted) along with your name, age, complete address, daytime and evening telephone numbers, and email address (optional) clearly hand-printed on the winning game piece by certified mail (return receipt requested) to: Happy New School Year! Kellogg’s™ Snacks - Kellogg’s™ Eggo™ Instant Win Game, P.O. Box 7205, Kalamazoo, MI  49003-7205.  Be sure to keep a copy of the game piece for your records and possible additional verification.  Prize claim must be postmarked by 8/1/12 and received by 8/8/12.  Winning game pieces become the property of Sponsor and will not be returned.  Neither Sponsor, its related, affiliated or subsidiary companies, nor its advertising or marketing agencies are responsible for lost, late, damaged, incomplete, illegible, postage due, misdirected or mutilated claims. 

Prize claims are subject to verification by an Sponsor or its designee, the judges in the game, whose decisions are final and binding.  Please allow 6 - 8 weeks for verification and notification.  Any Official Game Piece that is illegible, mutilated, altered, duplicated, tampered with, forged, cut, torn, contains printing, typographical or other errors, distributed where prohibited by law or not obtained legitimately will be void.  If by reason of printing or other error, more prizes are claimed than number set forth in Official Rules, all persons making purportedly valid claims will be included in a random drawing to award the prizes in that category.  No more than advertised number of prizes will be awarded.  If specially-marked package does not contain a winning game piece, you are not eligible for a prize.  Liability for game piece containing printing or other errors is limited to replacement with another game piece, while supplies last.  The submission of a prize claim is solely the responsibility of the participant. 

3.    ELIGIBILITY: Open to legal residents of the fifty (50) United States and the District of Columbia who are 18 years of age or older.  Employees of Kellogg Company, its parent company, subsidiaries, affiliates, advertising and promotion agencies, participating retailers and immediate family members and/or those living in the same household of each are not eligible to participate.

4.    PRIZES/APPROXIMATE RETAIL VALUE (ARV)/ODDS: One (1) Grand Prize – $100,000 (Odds 1:36,000,000).  Ten (10) First Prizes - $1,000 (Odds 1:3,600,000).  Twenty (20) Second Prizes – $500 (Odds 1:1,800,000).  One Hundred (100) Third Prizes – $100 (Odds 1:360,000).  Total ARV of all prizes $130,000.  Prizes will be awarded in the form of a check to the winners.  Unclaimed prizes will not be awarded.  All applicable federal, state, and local taxes on prizes are the sole responsibility of the prize winners.  Grand and First Prize winners will receive a 1099 tax form for the value of the prize.

5.    GENERAL: Potential Grand and First prize winners will be required to sign and return a notarized Affidavit of Eligibility/Liability Release and, where permitted by law, Publicity Release within fourteen (14) days after first notification attempt.  If prize notification or prize is returned as non-deliverable, prize may be forfeited and an alternate winner may be selected.  No correspondence will be acknowledged.  No substitutions or transfer of prize permitted.  Subject to all federal, state and local laws/regulations.  Neither Sponsor, its subsidiaries, affiliates, advertising, promotion agencies nor their employees will have any liability whatsoever for any injuries, losses or damages of any kind caused by any prize or resulting from acceptance, possession, use and/or misuse of any prize or participation in the promotion or any prize-related activities.  Acceptance of a prize shall be construed as and signify the winner’s agreement and consent that Sponsor may use the winner’s name, voice, likeness and/or prize information, without limitation, for promotional purposes without further consideration, review, approval or payment, where allowed by law.  By participating in this Sweepstakes, entrants agree to be bound by the Official Rules and the decisions of the judges, which are final and binding in all respects.  Sponsor not responsible for any typographical or other error in the printing of the offer or in administration of the Sweepstakes.

6.    For names of winners, send a stamped, self‑addressed envelope by 11/1/12 to: Happy New School Year! Kellogg’s™ Snacks - Kellogg’s™ Eggo™ Instant Win Game, Attn: Winner’s List, P.O. Box 7204, Kalamazoo, MI  49003-7204.  Winner’s list to be available after 9/1/12.

7.    SPONSOR: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016.

®,™, © 2011 Kellogg NA Co.