No Purchase Necessary to Enter. Promotion begins on 1/1/2008 at 12:00:00 PM (ET) and ends 6/30/2008 at 11:59:59 AM (ET). To enter, go to www.snackpicks.com and complete the online registration. Registration is free. You will also need to enter a UPC code from any Famous Amos® products (3 oz. or larger) in order to enter the 2008 Famous Amos™ - Jerry Rice HBCU ("Historically Black Colleges and Universities") Sweepstakes. For online No Purchase Necessary Method of Entry, use UPC code 76677 97998 in the online registration process. Once you have completed your registration, follow the instructions to complete your entry into the sweepstakes. Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at time of entry. Void where prohibited. Subject to complete Official Rules at www.snackpicks.com. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016. ®, ™, © 2008 Famous Amos Chocolate Chip Cookie., LLC